28 Day Challenge — Roeflex Coaching
ROEFLEX COACHING
20 SPOTS
A DIFFERENT KIND OF 28 DAYS

Not another diet.
A way to make it finally stick.

If you've lost the weight before and put it back on, this isn't that. 28 days, coached properly, built around a life you actually have to keep living afterward.

£18 £28 first 10 spaces only
SECURE YOUR SPACE →
Secure checkout · starts Monday 3rd August

Watch this before you join — 2 minutes from Luke on exactly what the 28 days looks like.

👤 Coached personally by Luke 🔒 Capped at 20 people 📋 Not an app, not a template
THE PART NOBODY TALKS ABOUT

You already know what to do.
That's not actually the problem.

Ask anyone who's tried before, and the diet was never the hard part. It's everything that happens around it.

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The mental noise — thinking about food and calories all day, every day, until it's exhausting before you've even eaten anything.
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The two-week wall — starting strong, then falling off around the same point every single time, no matter how motivated you felt on day one.
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The "will this even work" doubt — half-trying because part of you is waiting to just end up back where you started, like every other time.
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The white-knuckling — forcing yourself through cravings on willpower alone, with no actual strategy behind it, until it runs out.
It's not a discipline problem. It's that "a diet" was always going to end — and the moment it does, you're back to nothing. This is built to be the thing that doesn't end.
WHY MOST ATTEMPTS DON'T LAST

A Diet Ends.
This Isn't One.

Most weight loss plans are built the same broken way — and it's not your fault they haven't stuck.

MOST PLANS
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An end date, so the moment it's over, so is the progress
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Generic rules that ignore your actual life — your job, your family, your social plans
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Pure willpower, with nothing in place for the day the willpower runs out
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A PDF and silence — no one checking whether you actually showed up
THE 28 DAY CHALLENGE
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Habits built to outlast the 28 days, not a plan with a cliff edge at the end
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Built around your real week — eating out, family meals, the days you're just tired
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Strategies for the moment motivation isn't there, because it won't be, every day
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Me, personally checking in on you 3x a week — not an app, not a template

Here's the actual difference: most people don't fail because they don't know what to eat. They fail because nobody built the plan around the week they actually have — and when it inevitably gets hard, there's no one there and nothing to fall back on.

This is coaching, not a download. Every week you'll have someone checking whether you showed up, adjusting the plan when life gets in the way, and helping you build the one thing every other attempt was missing: something that survives contact with real life.

WHAT YOU ACTUALLY GET

By Day 28, You'll Have...

Not just a lighter number on the scale. Proof you can trust — that this time it's actually working, and that it can keep working after day 28.

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A way of eating that doesn't feel like restriction
No extremes, no white-knuckling — an approach built to feel sustainable, not like something you're gritting your teeth through.
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Quiet in your head around food
Less of the constant mental tally of what you've eaten and what you owe yourself — a plan that runs in the background instead of taking over the day.
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A plan that fits the life you already have
Eating out, family meals, busy weeks, low-energy days — built around your actual schedule, not an idealised version of it.
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A way past the two-week wall
Strategies for the exact point where past attempts have fallen apart before — so this time there's something in place when it gets hard.
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Someone actually checking whether you showed up
Not an app, not a PDF you never open again — a real person following up 3x a week.
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A system you keep using after day 28
Built to outlast the challenge itself, so this doesn't become another thing that worked for a month and then stopped.
The goal isn't 28 days of restriction (though you will see real progress by the end of it). It's finally having something that doesn't fall apart the moment life gets busy.

What Life Looks Like
On The Other Side Of 28 Days

BEFORE
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Not knowing where to start, so you don't start at all
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Comparing yourself to old photos and feeling worse each time
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Starting plans that don't account for real life — work, energy, family
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Motivation slumps with nothing in place to pull you out of them
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Training alone, with no one checking whether you actually showed up
AFTER
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A clear, guided plan built around where you're actually starting from
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Strength and fitness coming back — often faster than expected
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A food plan that fits your actual life, not a fantasy version of it
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Real coaching, 3x a week, from someone who's actually checking in
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A system you keep using long after day 28, not just a memory of a good month
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Friends and family noticing you've got a spark back, and asking how you did it
THE PROOF

Real results,
real clients

LAST 28-DAY GROUP
100lbs
lost between the group — in 28 days
20
Clients
5lbs
Average each
28
Days
HEAR IT FROM THEM

Client video
testimonials

IN THEIR OWN WORDS

Real messages,
mid-journey

WHAT'S INCLUDED

Everything you need.
Nothing you don't.

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Full 28-day plan
Every day mapped out, no guessing what's for dinner
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Live WhatsApp group
3x a week, coached personally by me
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Nutrition, your way
Calorie method or no-tracking option
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Water & step targets
Personalised to your baseline, not generic
✓

Show up. That's the deal.

Follow the plan and show up to check-ins for the full 28 days — if you don't feel more in control and more confident than Day 1, I'll refund you. No small print.

If you're consistent with the plan and don't see real progress by the end, you get your money back too.

QUESTIONS PEOPLE ACTUALLY ASK

Before You Join

I've lost weight before and put it back on. Why would this be different?
Because it's not built to end after 28 days like every other attempt. The habits and the coaching are designed to carry on working after the plan finishes — that's the actual difference.
What's actually different from a normal diet plan?
A live group, a coach who's actually checking in on you 3x a week, and a plan built around your life rather than a generic set of rules — not a PDF with no one behind it.
What if I don't fully trust it'll work for me?
You don't have to take that on faith — every week you'll have something concrete to check against: what you've done, how you feel, what's changed. Proof, not just hope.
I'm exhausted after work most days. Can I actually keep up with this?
Yes — the plan is built around real energy levels, not an idealised version of your week. If a day's a write-off, we adjust rather than let it turn into the whole week falling apart.
How much time do I need to put into this each week?
Less than people expect. This isn't hours of meal prep and tracking every gram — it's built to fit around a normal week, not take it over.

20 spots.
First 10 spaces at £18.

Starts Monday 3rd August. Coached personally — that's why it's capped.

SECURE YOUR SPACE →
AND YOU'RE NOT JUST GETTING THE 28 DAYS

Everything That Comes With It

On top of the plan and the coaching, every spot includes:

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Your full 28-day plan
Every day, every meal, mapped out — no guessing what to do or what to eat.
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A food plan that actually fits your life
Whether you're cooking for the whole family, eating on the go, or cooking your own meals from scratch.
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A recommended supplement list
What's actually worth taking — not a wall of products that are mostly a waste of money.
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Eating out guides for 20 different restaurants
So social plans don't have to derail the plan.
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A weekly planner
To help you actually schedule the time, instead of hoping it happens.
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5 mindset tools for motivation slumps
For the days the motivation isn't there — because it won't be, every day, and that's normal.
FIRST 10 SPOTS ONLY

Book Early, Get This Too

On top of everything already included, the first 10 people in also get this stack — free.

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The Move With Confidence E-Book
Yours to keep, on top of the 28-day plan.
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A 1:1 session to find your biggest blocker (fully optional)
One conversation to pinpoint exactly what's been holding you back before day 1 — and a plan to actually deal with it. Not keen on calls? No problem, you can get the same thing as a written audit instead. Entirely up to you.
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40-recipe pack
Simple, ready-to-go meals so "what do I actually cook" is never the thing that derails a day.
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The printable emergency toolkit
A one-page card for the exact moment a craving or a bad day hits — something to reach for instead of defaulting to old habits.
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Eating on the go survival guide
What to grab and what to order when there's no time to plan — petrol stations, drive-thrus, meal deals, all covered.
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The weekly meal planner AI app
Plans your week for you — including weekends, eating out, and the busy days — so you're never starting from a blank page.
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The motivation bounceback toolkit
For the days it just isn't there — a simple way back on track that doesn't involve starting over from scratch.
This bonus stack is only for the first 10 spots at £18. Once they're gone, the challenge is still open at full price — this stack isn't.

Skip To The Bottom?
Here's The Short Version.

My goal with this was simple: build something for people who are sick of starting a diet, doing well for two weeks, then ending up right back where they started.

Not another set of rules. Not another plan you white-knuckle through until the willpower runs out. A way to actually get the food noise to go quiet, without waiting for it to feel like restriction again.

Over 28 days, you get the full plan, a coach checking in on you 3x a week, and everything else that's included — the supplement list, the eating out guides, the weekly planner, the mindset tools — so you're not figuring any of it out alone.

This isn't built to end on day 28. It's built so the two-week wall stops being something that happens to you, and the thing that made every other attempt fall apart finally has something in place to catch it.

20 spots. First 10 at £18. Starts Monday 3rd August.

That's the full 28 days.
20 spots, first 10 at £18.

Starts Monday 3rd August. Coached personally — that's why it's capped.

SECURE YOUR SPACE →